One of the questions that we often get asked is: Why should I use WordPress? If you find yourself wondering, “Why use WordPress?” you’ve come to the right place.
Therefore, we’d like to break down the benefits of using WordPress, giving a clear view as to why it’s the most popular content management system and website building software in the world. WordPress can really do just about anything!
Before deep dive in to the reasons why should we use WordPress let’s us first clear out What actually the WordPress is.
What is WordPress?
WordPress is a content management system (CMS for short). It’s a robust tool for creating and managing your website. Blogs, business websites, personal sites, and ecommerce stores alike can benefit from using WordPress. This platform is run online, meaning you don’t need to download any desktop software to use it.
In fact, WordPress powers over 43.3% of all the websites on the Internet. Yes – more than one in four websites that you visit are likely powered by WordPress.
Due to its robust features, many of the top brands uses WordPress to power their websites including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more.
1. It’s Open-Source Software
- One of the biggest benefits of WordPress is that it’s free, open-source software. While you will need to pay a little bit for hosting, you will never have to pay just to use the WordPress software, which isn’t the case with alternatives like Squarespace
- Beyond that, you can also find lots of open-source plugins and themes to change how your website looks and functions.
2. Themes and Plugins Give You Full Control Over Your Website
If you’re new to WordPress, you may not be familiar with the concept of plugins and themes. Let’s break down what both of them are:
- Themes: These are templates you can use on your website to alter its basic design.
- Plugins: These add new features and functionality to your site.
3. You Can Optimize Your Website for Search Engines
Search Engine Optimization (SEO) is the process of ensuring that your website receives the traffic it deserves from search engines such as Google, Bing, and others.
There are numerous things you can do to improve the SEO of your website. However, depending on the platform you use, optimizing your content for search engine results can be easy or difficult.
But WordPress gives you access to a plethora of powerful SEO plugins, including Yoast SEO, All in One SEO Pack, The SEO Framework, and others.
4. REST API
The majority of what we discussed today was geared toward WordPress newcomers. However, the platform has a plethora of advanced features as well.
If you’re a developer, you’ll be pleased to learn that WordPress has a REST API that allows you to create apps on the platform.
You could, for example, create a custom plugin to provide a new administrative dashboard experience. Perhaps you’d like to make changes to the front end.
You are not required to write apps in PHP when using the WordPress REST API. You can use any programming language that supports HTTP requests.
Even if you have no idea what I’m talking about, it may be something you learn about or become interested in later on. Or maybe you’ll eventually work with a developer to create an application.
Either way, it’s nice to know that this is an option at your disposal if you use WordPress.
5. Security
WordPress developers and plugin creators work together to ensure the security of WordPress websites. The fact that WordPress has a dedicated security team demonstrates its emphasis on security. The team works to improve the platform’s security by identifying and correcting any security flaws before they become a problem.
Plugin creators also contribute to the security equation by developing various plugins for various security needs. Some will assist you in protecting your website from brute force attacks, removing malware, and blocking spam comments. Others assist with website backups, two-factor authentication, and strong password enforcement.
6. Endless design option
Another reason to consider using WordPress for your small business website is the number of different WordPress themes out there.
A WordPress theme will help change what your website looks like. Picking and tweaking a theme to your liking is one of the most exciting parts of building a website.
It’s great because you get to really put your brand and personality into the design and make it your own. And of course, many WordPress themes make it easy for even non-technical people to change the look of their websites.
You can even find themes that help you run your business. For example, a good Food Ordering theme will already have a pre-made page for your menu.
7. WordPress connects with your favorite third-party tools
You can use your favorite third-party tools that can provide you ease to extend your website functionalities by easily integrating third party tools like email marketing service, payment gateways, and other services with WordPress. You can now connect WordPress to the majority of popular third-party website services thanks to its large number of plugins.
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