With its new WhatsApp Cloud API, Meta hopes to make its WhatsApp Business API more accessible to small businesses. Previously, the only way to use WhatsApp API was with a WhatsApp Business service provider (BSP). Now, owners of small businesses can use WhatsApp API directly without any hosting and API charges 🙂
What is WhatsApp Cloud API?
WhatsApp Cloud API is a way for businesses to send messages to their customers. It allows you to send rich text, images, and files via the WhatsApp API by using a RESTful interface. WhatsApp Cloud API is available to businesses who want to engage with their customers on WhatsApp in more ways than just the one-on-one chat experience (as shown below).
How does it work?
The WhatsApp Cloud API is a RESTful interface, which means that it’s an HTTP-based web service available via the internet. The API is available for all WhatsApp users to use, and it’s also open to businesses and developers who want to integrate with WhatsApp. As of now, there are no restrictions on the number of messages that can be sent through this API; however, there is a limit of 5 million messages per day for each app using this process.
The WhatsApp Cloud API will provide you with several benefits:
What can businesses do with this API?
The WhatsApp Cloud API gives businesses the ability to send rich text, images, and files over WhatsApp. This can be useful for any company that wishes to reach out to their customers or potential customers.
It’s easy to use the API: You just need to send a message on behalf of another entity using their phone number or name in order to create a conversation between your business and theirs. For example, if you have an account with businesses A and B, you will be able to send messages on behalf of those companies without having direct access to their accounts.
There are quite a few reasons why you might need to have multiple businesses using the same WhatsApp number. For example, it could be used by a chain of shops or restaurants under the same brand name.
With the Multi-brand support feature in WhatsApp Business, users can choose which business they want to contact when they send messages through WhatsApp.
This also means that customers can send messages to all businesses on the same number—for example, if they have read reviews online and want to get in touch with all locations of your restaurant chain at once, rather than just one location or another.
WhatsApp message template types.
- Text. You can send plain text messages with this template type.
- Image. You can send images with this template type.
- File. You can send files of any type with this template type, including documents and multimedia files like MP3s or videos (up to 100 MB per message).
Who has access to the API?
You can use the WhatsApp Cloud API to:
- Integrate WhatsApp into your own application, website, or device
- Build a business by offering services for which you charge money
What partners should I look for when using the API?
There are a number of things that you should consider before jumping on board with the API. For example, you will need to find the right partner to help you. It’s essential to have a trustworthy partner that can provide access to WABA (WhatsApp Business API) and BSP (Business Service Provider). You also need an expert in RESTful APIs who can help you design your own application.
The WhatsApp Cloud API allows you to send rich text, images, and files through a RESTful interface to your customers.
WhatsApp is one of the most popular messaging apps in the world, with over 1.5 billion users worldwide. The WhatsApp Cloud API allows you to send rich text, images, and files through a RESTful interface to your customers.
The WhatsApp Cloud API provides a simple way for developers to integrate their applications with WhatsApp Messenger, allowing them to use the power of WhatsApp to communicate directly with customers from within their own apps or websites.
For example, you can use our API to:
- Send notifications about sales on your website/app
- Promote new products or offers from within your application (without having users leave)